GENUINE is a company that helps LGBTQ+ people come out and be themselves. People can purchase a package with goodies that relate directly to them. In the package the customer receives buttons, a GENUINE flag, a shirt, stickers, and a zine that highlights coming out stories and tips on how to come out. GENUINE breaks down the coming out process into three main steps: pridefulness, support, and confidence. The steps are represented by the purple, baby blue, and orange. GENUINE also creates a community of direct support and positivity for the consumers.